TOBY
Listen, the OMB’s gonna come out with a recommendation for a new way to calculate the poverty level.

BRUNO
Show of hands?

TOBY
No. But the formula raises the poverty level 2,000 in change.

BRUNO
So what is it now?

TOBY
20,000 a year. The problem is we’re without a campaign and with 4 million new poor people.

BRUNO
That’s the problem?

TOBY
Yeah.

BRUNO
Not that someone making 21,000 a year is considered comfortable?

TOBY
We’re working on that one, too.

BRUNO
You keep working on that, also the other thing.

TOBY
How?

BRUNO
The same way P.T. Barnum sold a truckload of white salmon. By sticking labels on them that said „Guaranteed not to go pink in the can.“

The West Wing. 3×07 – „The Indians in the Lobby“